Chirpy electronic pop from Takashi Wada, who delivers his third album for the Onitor label within a four-year period. That's some snappy turnover rate, is it not? There was a time when Wada's music leant toward some sort of ambient sound, but nowadays, it's geared towards a more diverse range of interests, most centrally a form of glitchy electro pop as typified opener 'Kudukono Blues' which sounds like a cross between Hausmeister (remember them?) and Nathan Fake. Next comes the title track, which frankly, outstays its welcome somewhat, repeating the titular refrain into spiralling banality. From this point the album shifts towards a kind of folksy, acoustic tone, eventually tumbling back into the electronic universe in time for the ironically-named 'Berlin Underground Harcore Anthem' and the tuneful 'Sinewave Wonderland'. A bit all over the place, but brand New People has a certain kooky charm to it.